I agree. They should turn the Order now button into Get price and order now. Plenty of space for that.
Btw, the quote I got is
Hardware €644.00
Shipping & Handling €75.00
Service €124.00 /mo
Due Today €719.00
That's for an address in Italy. Four times as much as I'm paying for a truly unlimited 4G connection (some 30 Mb/s maximum, I'm far away from the base station.) I'm paying 7.95 for the 4G SIM in my phone, capped at 90 GB per month, similar speed at home, different base station.