How Much is Traffic Affected by Being in TechCrunch?
feefighters.com
feefighters.com
What they are offering, traffic wise, is literally 15 minutes of fame.
After being posted, if you search for your product name you are likely to see lots of results. (People will pay for this.)
I used to feel bad that TechCrunch ignored me, but then I realized that I need 20 times as much traffic as I could get from TechCrunch ~every~ day to be profitable. Therefore, getting into TechCrunch just isn't an important part of my marketing plan.
the real value of course is in other things...but still, high traffic numbers didn't hurt
Given the traffic growth in HN and dilution in TC, for certain products, like Samurai (http://samurai.feefighters.com) targetted towards a developer audience, HackerNews is the new TechCrunch (for traffic). Some might say the new Slashdot, but more business-y.