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AFIK, their prices are pretty standard across the world excluding import tariffs, sales taxes and other state-imposed costs. I live in China, where imports are taxed heavily and as a result Apple computers cost nearly 25% more than in the US. In Hong Kong, however, there are no such import taxes and the prices are the same as in the US.

I sincerely doubt Apple is the culprit here.

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I havent' done the math recently but even if you assume no sales tax in the US and factor in the 20% VAT in the UK the difference is still large.

In fact lets do it quickly for an Air. In US its $1600 which is pretty much £1000. UK is £1349. US won't have sales tax whilst VAT is 20%, so thats part of the difference but there's an additional £150 overhead. It varies between products and has been documented online before. Other companies do it but I find it pretty blatant with apple products and so tend to avoid their computers.

Here in Brazil the 15" base model costs $ 3,784.00. The same model in the US costs $ 1,799.00.

Taxes are ridiculous around here.

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