Florida gets a lot of sun. I agree with you that a tracking array of new panels in Florida gives those numbers.
For people in other parts of the country and without trackers I find this site that has monthly solar radiation numbers to be useful for estimating output.
http://rredc.nrel.gov/solar/calculators/PVWATTS/version1/
Looking around I see that a 4500W system, no installation, no tracking, runs about $20,000.
http://www.infinigi.com/4500w-solar-grid-tie-system-20-sanyo...
http://www.sunelec.com/comparisons_of_grid_tie_systems_price...
Optimal tilt just refers to the tilt the panels are installed at, no tracking.
Total hardware costs are currently about $1.75 watt for panels, inverter and hardware. Fed Tax rebate is 30%.
The federal DOE site calculator for the same 4.5kWh fixed tilt plant gives 4580 kWh/yr for Portland (http://rredc.nrel.gov/solar/calculators/PVWATTS/version1/US/...), ranging from 142 kWh/mo in December to 578kWh/mo in July. What accounts for the discrepancy between the two calculations?
(I do think you're right about the confusion and exploitation of the difference between peak power and average power.)