I think the approach is clumsy and overly constrained, but I would hope the idea was that by being forced to actually interact with neighbors and their families it would increase social cohesion and empathy.
I don't think that's particularly incorrect, isolation from neighbors and the invisibility of the poor makes it a heck of a lot easier to ignore their problems.
I'm not sure in this case it's sympathy or empathy, it sounds like mere facilitation of the potential for future relationships and dialog between poor kids and people well enough off to own their own computer.
Imagining these hackers trying to individually determine whether someone has done a good enough job of pretending they're nice and whether a victim is themselves too poor to do this stuff... pretty amazing that they'd declare themselves the arbitrators of whether something is sufficiently repentant.
And posting it on social media? What, are we doxxing ourselves now to get out of ransomware attacks? I don't even have twitter or facebook or instagram or whatsapp... for good reason! Why make it performative, someone could just send them receipts if the goal was to help regardless of publicity.