Like, goth (was) a counterculture, because it existed in opposition to mainstream aesthetics of beauty and fashion and gender performance. Punk rose in opposition to postwar British society. Counterculture is always transgressive, at least until it gets assimilated and commodified by capitalism, like goth and punk were.
Gaming isn't a counterculture. What does it stand in opposition to? What is it rejecting from the mainstream, and what is it replacing that with? It's just a subculture. Like anime. Like D&D. Like being a fan of any commercial media. If you can buy it in a store, it isn't counterculture.
Anyone who looks at society and just sees the same dreary, banal wasteland of consumer garbage year after year is, themselves, far too mainstream to even be aware of counterculture. FFS, OP is looking for signs of counterculture in the Oscars and the New York Times Book Review. No surprise they don't find it, given how little relevance those old media gatekeepers have, and how they literally exist to define the mainstream and maintain the status quo.