A lot of news media is lightly edited press releases. PR pros outnumber journalists 6-1 [1] and they do a lot of the work for journalists upfront that make it easier for them to publish.

[1] https://www.prdaily.com/report-pr-pros-outnumber-journalists...

Their characterisation of power users' bad tab management is certainly contrived, but it's cool to see their take on a new browser ui.

Their proposed UI would be familiar to many FF vertical tab/tree tab users.

As they say, if no one in the article is mad that it's printed, it's PR, not news

You’d be amazed how many such articles and reviews are ads in disguise.

…Sometimes though, you might not have enough dough for the disguise.