I am absolutely concerned about some of their actions, like their paused "inclusive suggestions" [1]. There's a big difference between providing a guide and highlighting words in an email that are marked as 'wrong' purely for perceived cultural reasons.

Google's suggestion to change "landlord" for example, which has very specific cultural baggage and, more importantly, legal definitions, to something else is definitely wrong and worrying. I think it takes a certain arrogance that maybe only a Silicon Valley tech company can have to try to change how billions of people speak.

I'm not sure how much of an ideology it is though. Like the writers guide above, once the reasonable suggestions have been made, the authors seem to overreach to find more things to "fix". If a persons job depends on finding "problems" they will simply create new ones once the run out of legitimate ones. I think that's true whether it's planning officers for property development or politicians.

[1] https://www.washingtontimes.com/news/2022/apr/25/google-word...