Because he intentionally made the reference to PE to pick up on PE's context. He "sampled" PE, he didn't "sample" Thomas N. Todd.
In the article he mentions his employees wanting to avoid a direct fight, that is not the same as switching sides!
If you listen to the quote in context it's obvious Todd's main point is not not fighting but joining the other side (He stretches out "swwwwwiiiiiitch").
The author's not a journalist by trade so I'll cut him some slack, he's ignorant rather than lazy.