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Fair comment, part of the point of the article is to challenge the notion that it takes X long to build something. I think sometimes we talk ourselves into believing it is going to take longer to build something than it could.

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That I can possibly agree with, when it is ourselves we are challenging with the deadlines and when we are talking about a launch or not situation. For teams I think that mentality more often than not leads to poor results and quality. Rushing without taking the time needed to do something "right" (I'll leave it as an exercise for the reader to determine what's "right" for them) just isn't sustainable long term.

Take Balsamiq which takes the exact opposite stance here: http://blogs.balsamiq.com/team/2011/09/07/pace/

I think that is a far more realistic and sustainable guideline to work from.

I think there is a subtle difference for rushing and coding bad in the process as opposed to be excruciatingly focused on a deadline and thinking of clever ways to do things faster. I will be sure to check out that blog though. Thx

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