Like the idea, I hope it takes off, but two suggestions:

(1) the name ("getcited") comes across as a little superficial and maybe more importantly doesn't clearly directly reflect what it is. It sounds like a publication dissemination service, which I don't think it is?

(2) I wouldn't limit it to academic email addresses (unless you just mean "email addresses that people use for research"?). First, there are lots of legit researchers who don't have university affiliations. Second, there are lots of researchers at universities who prefer non-university email addresses for lots of reasons.