for me, it was enticing enough to give it a try.
okay, Here's the first thing I tried, because I was actually looking for it:
try to search for: "mashable wordpress theme" ... FAIL! you took me to search the mashable site for "wordpress theme" tags, which returned nothing.
however, when I searched "wordpress theme" ... SUCCESS, kinda. What I was looking for displayed on the right, in recent news.
It's okay. I think something definitely needs to be improved here.
Hope that helps.
Good luck.