> [..]
> Using the word “private” as “anything that isn’t on a cloud” is misleading, in my opinion. We know this is not the definition of private we want.
I don't know, for me that is a very acceptable definition since anything on the cloud is not private. If anything...
> When we think private, and when software products typically use the word private, they mean it to say privacy is a primary focus of the application, as enacted and permeated through mission, culture, code and operation.
...that definition could be applied to stuff on the cloud too since a cloud app can claim to care about privacy being "its primary focus" and its "culture, code and operation".
Of course something being local doesn't mean that it is 100% watertight proven that it is private, but the default state of a computer (at least as far as regular PCs go) is that and it is only after your actions as a user that state can be compromised.
As such the advice "don't download stuff that run `rm -f` on your hard drive" is a perfectly valid advice.
TBH this looks like some product's blog claiming why another competing product is inferior and theirs is better.