Then why explicitly link the data to people’s national ID numbers? If analyzing societal trends were the only purpose of this initiative, anonymized (or for some applications, aggregated) data would work equally well.
"When the purchases are linked to a household, it will be possible in the consumption statistics to analyze socio-economic and regional differences in consumption, and link it to variables such as income, education and place of residence."
One example of this is when our national newspaper (NRK) did an investigation[1] on "anonymized" GPS data, and could easily find the identities of the persons they belonged to.
[1]: https://www.nrk.no/norge/xl/avslort-av-mobilen-1.14911685