The key players in NFTs are nearly all the same wash trader cartels who perfected this scam when it appeared in its 2014-2017 incarnation, as the ICO craze.

Same exact pseudo-anonymity obscured circular transaction mechanics (pump your shit token price under the low volume radar by selling over and over between your 5 or 10 sock puppet alt accounts, then blast soc media to lure the clueless FOMO money) except the old 3 or 4 letter ICO ticker symbol identifier is merely a longer sequence of characters: a URL pointing to a jpeg.