Yes, initially. But as the manufacturing processes mature, these prices reduce dramatically over time. Price reductions of an order of magnitude are not unusual over the course of two or three years.
High-end Virtex 4 parts from 2004 still cost over $10k. These aren't the devices you design into products unless your market is low volume, high margin, and long life-cycle. This is the part you buy to prototype your own ASIC design.