- They will be expected to pay a fee of $4 per thousand loads in excess of the limit.
- The cap is set to 2,500 loads for styled maps that customize the presentation.
- After 25,000 loads, the overage fee for styled maps will bump up to $8 per thousand. "
That is no joke, a $4 - $8 CPM on map loads means your app has to be doing substantially better than that, which is NOT an easy enterprise.
They are giving you over 9 million requests a year for free. Its not unreasonable to expect the profit from that to help subsidize the excess,
$4-8/CPM is far more than most ad networks pay. Perhaps Google is deliberately trying to get rid of most major GMaps users. If they follow through on this, they will be successful.
The $10k/yr Enterprise licence works out to $27/day which breaks even with the incremental pricing at 58k visits/day.
That's $68 cpm.
With some pushback they increased it to 1M impressions a year, but it's still a bit ridiculous.
At least there are alternatives:
1) Yahoo maps
2) Bing maps
3) OpenStreetMap
4) Nokia Maps
5) Cloudmade
http://developer.mapquest.com/web/products/open/directions-s...
They are one of the poster children for early success and then resting on their laurels while the competition ate their lunch.