I will never adopt ATSC 3 because they have built targeted advertising and viewer tracking into the spec. See for example https://rampedup.us/atsc-3-0-marketing-opportunity/. It’s really too bad but to me this is the final nail in the coffin for ota programming in my opinion.
Sinclair as a media company is also shady as fuck so I am not surprised they are the ones going in on this.
Maybe this will create a black market for ATSC 3 boxes that have been hacked to remove / block all tracking features - sounds like a fun project for someone here :-D
https://muygs2x2vhb2pjk6g160f1s8-wpengine.netdna-ssl.com/wp-...
there is a radio back channel
https://muygs2x2vhb2pjk6g160f1s8-wpengine.netdna-ssl.com/wp-...
but the TV is expected to have a real internet connection as well as the radio link. Such a system is capable of anything a web application is, including tracking.
It would be interesting to see if targeting meant that I occasionally get to see an ad for something I could buy with my own money as opposed to the injection of the month (used to be pill of the month but now it seems to be all biologicals) or something seniors can get for free with medicare.
Hell, the fact that ATSC supports PAID OTA transmissions is likewise garbage. It'll just encourage a race to the bottom with OTA bandwidth that will (likely) end up killing it off all together. Who is going to pay for 4 channels from a broadcaster vs streaming? Yet there will be enough incentive that you can almost bet the market for free OTA broadcasts will go away.