From my perspective as a Bitcoin (and related) skeptic, here's what turns me off, probably an easy fix:
> Secure your spot
> Reserve your spot in line for one of the first 2100 Bitcoin Note packs shipping this summer. ...
...and...
> Limited First Edition
> The first release of the Bitcoin Note will only be 2100 packs of low serial number notes. ...
This turns me off because I hear the same pitch in almost every other ICO-like event: "Get yours now, while it's still juicy and sweet".