This is a really disingenuous argument that can justify all sorts of ridiculous stuff, the least of which would be the predatory and toxic mobile game industry
Back to ads, it sounds like living in a corporate dystopian nightmare where your every move is tracked and you're constantly manipulated is somehow the "woke" option in this discussion. Great.
I could easily host a local Facebook-esque site for a hundred friends and family for less than $10 a month. I wouldn't need all their apps and every website they use to participate in a spy network to make it work, either.