In reality they are going to be treated together, because governments tend to reason in terms of countries and people not technical details. Apple/Android are both rich US tech firms who aren't going to leave the market regardless of how big the fines get, and in Android's case literally can't (because someone else could simply license it or use it and step in to replace Google). So it'll be like all other attempts at tech regulation, it'll just turn into cranking the handle on the cash cow to try and fill a part of the lockdown-created budget holes.
There are improvements to be had here.
> The agreement (to pre-install Google play) places a company-wide ban on Android forks, saying OEMs are forbidden from taking "any actions that may cause or result in the fragmentation of Android"
https://arstechnica.com/gadgets/2014/02/new-android-oem-lice...
For better or for worse this restriction limits the ability for an Android fork to get off the ground.
You should read the study, it's very insightful.
These regulatory bodies can and often do have an effect on large corporations if the punishment for ignoring them is set high enough.