No one really knows who the fuck Coinbase is outside of some very small circles.

Their brand name is probably worth less than 0 at this point. Outside of crypto circles, they're unknown. Inside crypto circles, they're known for freezing people's accounts at random and not having any customer service when it happens. Their market share is going down too. https://cryptoslate.com/ftx-trading-volume-surpasses-coinbas...

They had a nice IPO, but I hope you sold at the top.

Yes. Not as a hater but it’s what blockchain was built for. No one cares about brand when they can use another exchange and get exactly the same outcome. It’s a double edge sword.

It’s still very early in whatever the future of this stuff is going to be.

If you look at other technology frontiers that were to eventually mature, many of the pioneering brands that were very well known at the time became just a mention in the historical narrative.

I think one can make a fair argument that there’s a long road ahead and that Coinbase’s future will have much to do with their positioning (product, partnerships, sticky user capture) and little to do with their brand.