>When are people going to stop expecting large public companies to cater to their every whim?

When these companies will stop to cater to specific groups and will stay politically neutral. The moment they started making socio-political utterances is the moment they've become a political entity not merely an economical one. And given that Google has profits that surpass the budgets of entire countries they can, they will and they have already mold society to their specific political whims: it is best for all of us that these whims are checked against to remind us that there exist alternatives to their techno-dystopian future.