Full, generous benefits (as I assume this is a us-centric post). Unless you’re hiring junior, include parental leave for both partners. Flexible working environment, up to full in- or out- office. If in office, they’re really offices. Interesting problems to work on. A means for generating professional visibility if desired, as not everybody is a total introvert. And, of course, what’s mentioned in the article.
Money? Yeah, can’t forget the money, but it’s not the be all and end all unless you want 18-36 month hires. It has to be good enough to be a check off. I feel good people will take the position over the bucks if it’s a good position.