Just 3 months ago many people thought the markets could potentially bounce back (e.g. if the ukraine conflict didn't escalate and if inflation came down on its own - neither of which happened).

Not so long ago, CNBC was still talking about the probability of a recession a quoting probability percentages less than 50%.

I think the reality is that 2-4 months ago, very few people thought things would get as bad as they are right now.

In an environment of extremely high unpredictability, sometimes week-by-week decision making is the only way to operate. Re: your point on publicity, I think they will get less negative publicity now that they're announcing layoffs after many other companies have already done the same