It's my understanding that HN's algorithm rewards articles that have lot of comments and discussion. I've observed that I typically enjoy articles that feature a high upvote to comment ratio, while I'm unlikely to enjoy articles with more comments than upvotes. I would be interested in seeing what the front page would look like if articles were penalized for having more comments than upvotes. Maybe this is just a personal quirk, I don't know.
I'd also like to see the community flag more comments than just those that are spam. Personally, I flag any very mean comments/ad hominems. I've been on the receiving end of such often enough that I know that those kind of comments can easily ruin somebody's day. I think, as a community, we should actively discourage comments that are mean. All criticism ought to be constructive, otherwise what value does it add to the discussion?
At day's end, though, the most effective way to influence the community is going to be leading by example. Long-time members of the community need to show newer members what is appropriate. pg needs to show the community "this is good" and "this is bad" and he has to participate. The entire tone of a community is decided by its most senior and most active members. The majority of a community will follow the lead set by those few.