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It's becoming a tenet that digital identity and influence is everything going forwards.

What if the opposite happens? - it becomes fashionably alternative for kids to renounce social, always connected devices and online generally - and completely switch off.

Sometimes it feels like some of the things we're building make that more likely.

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Some of my friends have completely skipped creating an online identity. They just never really got around to it, and so never have.

Sometimes I think that was the correct choice to make. I don't think it was a 'choice' at the time, as in 'I don't want my details online' but rather 'I can't be bothered, there's nothing in it for me'. But now, having got this far, they now don't get caught up in the endless indexing and data sharing that happens without consent.

I have a feeling that will be a lot like not having a home phone, TV and mail service would have been in the 80s.

Tv(with no Nielsen surveys/monitoring), phone(with no dinner marketing calls) and mail(with no catalogs or AOL cds) works wonderfully. Let me pay for my services and be a hermit. I understand not everyone wants to pay for services and having that choice is great. Not everything has to be social.

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