That said, I've got manufacturing and fulfillment mostly outsourced, so my day-to-day is really marketing emails, managing FB ad spend and sending product to the warehouse when I run low on inventory. Given that, it's looking like this is going to get relegated back to a side project while I find myself a real job.
While I'd obviously prefer to be making a boatload of cash, it has been really enjoyable so far, and I have learned a ton. The most painful thing has been Apple's privacy changes - before those, I was running FB ads that were effective enough to be immediately profitable from customers' first purchases. Now the cost of acquiring a customer is greater than the profit I make on the first purchase but less than the lifetime profit I make from a customer, so I can still do it profitably but it requires investing cash up front.