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Looking at the portal for my local hospital and I see a "Google Tag Manager". Right below that is a "Tracking Pixel" and the URL is "https://tags.w55c.net/rs?id=(somejunk)&t=marketing"

When I search whoisdomain "w55c.net" I find it is owned by Roku, Inc. 150 Winchester Circle Los Gatos, CA.

Am I doing this wrong or is the tracking pixel in my local hospital sending data to ... Roku... the company that make the little streaming box I have hooked up to my TV.

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You’re probably correct. Your hospital is probably running an advertising campaign through roku and wants to track how successful it is, and exclude serving ads to existing patients (customers).

You can opt out here (ctrl f “ad personalization”): https://docs.roku.com/published/userprivacypolicy/en/US#:~:t....

Or global opt out (do this on all of your devices): https://optout.aboutads.info/?c=2&lang=EN

ohh. That makes sense. Thank you for the reply.

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