I was in high school when "The Ladders" commercials came out in the US. It was a job board for high earners. I remember the tag line "100k jobs for 100k talent", this was in the early 2000's. It stuck with me because this was several multiples of the household income of anyone in my extended family, and I couldn't imagine ever making that much money or what those people's lives must be like.
Then ~5 years ago I crossed the 100k barrier myself, though it didn't feel that momentous or impactful. Earlier this year I looked up the rate of inflation since those commercials, turns out that 100k when they were airing would be more like 160k now...