Vimeo is publicly held, so we can see how this worked out.[1] Price one year ago, at the peak, $49. Price today, $6.54.
[1] https://www.msn.com/en-us/money/stockdetails/fi-c26vvh?ocid=...
If they didn't, they'd stay "shitty youtube" and lose. They decided to differentiate themselves to have a chance at finding their target market.
Vimeo knew their target but sadly that market isn't large enough to pay the bills.
https://www.msn.com/en-us/money/stockdetails/financials/fi-c...
It's either flat or increasing. Where are you seeing declining income?
That is basically what rgbrenner wrote:
> 2019 2020 2021 -75m -50m -52m
The difference between 2020 and 2021 is small, almost flat compared to the steep climb from 2019 to 2020.