Ah. My bad.

Looking at specs: SD662 6/128 829USD

The hardware BOM should only cost ~200usd. The rest is software sorry/markup for being a small company with limited volume. Not great value and a horizontal keyboard isn't my thing personally but I'm glad they're competing!

That is a tremendously confusing set of names to glance at.

Also, it looks like a great phone.

Never heard of the brand, the phone looks pretty unique from a quick look at their website. But using parentheses in your brand name is a bit of a head-scratcher.