Engineering projects like Apollo or Manhattan succeded by taking the theory invented by a few madmen and making the entire effort to the end product. Instead we now have projects like the Human brain project (EU) and the Brain initiative that don't seem to have a defined goal, and no clear incentives. The HBP used to be about building an artificial brain, as ambitious as it sounds. Instead, petty politics and meddling led to the project becoming a project salad with very little to show. AFAIK the Brain initiative has not done better.
The article itself is another example of weak incentives. We don't need to invent another field called "progress studies" in order to make progress. That's only making the problem worse.