Then I read https://steveblank.com/2009/03/23/if-i-told-you-i%E2%80%99d-... after watching Steve Blank's amazing talk on the Secret History of Silicon Valley. (About an hour long, see https://www.youtube.com/watch?v=ZTC_RxWN_xo, and well worth it.)
Yeah, moths are designed to be hard to echolocate. But bats find them anyways. The moth knows the bat is coming - they have ears as well. And finally the moth rubs its legs together, making a loud sound to deafen the bat, and then randomly dodges.
The bat knows the moth will do this, but has to guess which way at the critical moment, so only gets the moth half the time.