Flipping it around, if we were going to do send a message to the universe would we send an h.265 bgr video with aac audio in streaming mp4 format?
The only thing you can know for sure you have in common with someone receiving your radio signal is that they can receive radio signals, so using something about radio transmission would be a good bet for building a lexicon. Then there's the universal constants and mathematics which we could assume are known in common.