Each individual person is liable to become a "them" once one asserts one's individuality from the group identity. Group coalitions that do not respect individuality often fall prey to base emotions as they collectively punish individual identities. Individual creators are largely responsible for the actual work, new ideas, innovations, things...

The feedback loop described in the OP creates groupthink, politically correct culture, an abundance of blind spots, & a narrow path of evolution specifically tailored to the group's worldview. Group "whips" are given positions of power to mete out punishment against those who cross lines defined by group & interpreted by the "whip".

If one sees all models as being false, the teleological fate of the OP's group feedback loop unchecked is group delusion, irrelevance, harming a perennial ever changing subgroup of outlier individuals, & eventual collapse. The perennial ever changing subgroup of outliers individuals is necessary to feed the base emotional reward circuitry of the "in group", a necessary sacrifice to cohere the "in group", feeding the group's evolutionary descent...

Perceived morality is important for the "whip". There's always a statement of alibi & justification while the "whip" is punishing others. "For the greater good" is often an alibi to justify the emotional reward circuitry "hit" of those afflicted with these addictions