I like how @dcurtis approached a similar problem with his open letter containing a redesign of the horrific aa.com website:

http://www.dustincurtis.com/dear_american_airlines.html

I'm not sure how effective such an approach would be considering it's much harder to get Indian organizations (especially a Government one, oh boy) to respond to feedback of the people, but it's definitely worth a try.

As some of us know, Anna Hazare and his stellar campaign against corrupt politicians in India is an inspiration to get Governments to act.