Sure, Apple have a disproportionally large power that should be acknowledged and stifled sensibly by regulators, but man do they create truly beautiful products that make my life better in myriad ways.
Facebook, on the other hand, maintain a business model that seems to do little but incentivise actions that exhaust ill societal outcomes. It's exhausting (pun intended), and I've certainly felt my mental health crack slightly under the burden of some of their products (not WhatsApp, which is fantastic and I hope isn't integrated further into their ecosystem from a user perspective).