A company with 30,000 people may as well be seen as a (very small) country - and it may well benefit us from trying to run it in the same democratic manner.
A top down hierarchy is how most companies are run and most especially rewarded. The CTO is set up here to basically tell people how it is going to be and what to do. he can't - so try democracy:-)
Edit: I think the democracy argument matters because of the inherent near-socialopathic approach inherent in the CTOs position - "I as a C-level exec want to find people in the organisation who will work hard to transform it, but will not receive anything like the inherent rewards (I will), but without whom ..."
The solution to Kings and Tyranny is not highly trained Kings with great people skills.