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They were a great company that had the misfortune of making a shitload of money that now overrides everything else.

It's a progression as old as time, is it not? This can be applied to so many other companies and even people in general.

What's the saying? Die a hero or live long enough to see yourself become a villain?

Sort of. As an example I'm talking about Skyrim making $450m-$620m over 11 years and Fortnite making $3.7b in one year.

I don't believe they ever prioritized their tech ahead of their marketing campaigns.