It's a 10x difference.
The author's "I'll just times .1 by the percent of flow, and produce very small numbers that look fine! See! The numbers are so small!" trick is just … wrong.
The author implies that the difference can be made up by the volume of air being processed, but that would only be true of a sealed environment, where no new pollutants are added to the air.
Setting aside the basic misunderstanding of probability, and ignoring that home purifiers don't operate in sealed environments, the IKEA unit does not process 10x the amount of air as the other units, so the point is mute.