They are constantly ripped off, scam called, misled and hassled elsewhere. Everything from lying promo offers that jump hugely after X days, hard to cancel subscriptions and endless bad behavior such as spam calls / texts and emails and mail with misleading headlines (urgent: last chance).
Our representatives are no better. I donated to the "defenders of rights" the democrats last cycle. You are SCREWED if you do this, you CANNOT get off their mailing list, because they resell your name 100x - your rights, in practice, are FAR secondary to their need for power and your money. They epitomize horrible behavior as they preach about tech CEO's, it's totally pathetic.
More on the dems good behavior here: https://medium.com/@jjdanek/ngp-van-and-the-endless-deluge-o...
I'm sure republicans are no better, but I don't donate to them so have no clue.
So yes, when it comes to user trust, folks are picking a corporation (Apple) vs their govt reps (dems and republicans).
What you learn in business is TRUST is literally the highest margin product you can have. You can sell the EXACT same product, but if you are trusted, you can charge more, the value of a trusted brand is huge. And apple has a trusted brand on metrics that matter to most users (and hated by scammers trying to exploit them). Folks like match.com are exploiters with a TON of scam / dark behavior in their playbook, even as they fight apple for "users".
And apple knows this.
Here is something interesting - when Apple sponsors something, because their brand is so strong, they often don't have a nonprofit announce their sponsorship AT ALL. They don't need the brand buff. So you won't (normally) see titles like "The Albuquerque International Balloon Fiesta, powered by ExxonMobil" with Apple as a sponsor.