Good communicators generally foster that environment. And their customers appreciate it, so there is an external expectation now too. Everything ends some day, but I think this will be regarded as a valuable attribute for awhile.
This is deeply, deeply embedded in Cloudflare culture.
Devil's advocate, you could get taken over or end up with a different board. I wouldn't like to see it but someone's got to compete with you or we'll have to send in the FTC! :)