From the story: "Scraping is related to but distinct from “web crawling,” which Google and Archive.org, for example, use to gather the contents of web pages ...

Implicit in the basic idea of scraping is that data is being put into a different form and then turned to different uses from the ones that user or a site’s administrator intends."

I don't know if the author believes Google's efforts don't include scraping by that definition, or if he just didn't further mention Google for some reason.