Nah. It sounds like personal transportation without the overhead of ownership, maintenance, time wasted waiting for the bus, etc.

If there's an underutilized resource in the First World, it's automobiles. They probably spend on average 22 or 23 hours of 24 hours doing nothing. Just sitting there. Uber-izing your own driving could change that, without exploiting under-paid drivers.

I think it would be more accurate to say that it's public transport with fewer steps. Because you skip the walk to the bus stop, the many stops that the bus makes on the way to your destination, potential transfers to other buses, and the walk from the bus stop where you exit the bus to your destination.