Facebook is changing its algorithm to take on TikTok, leaked memo reveals
theverge.com
theverge.com
No prizes for guessing how The Verge obtained the memo.
Shows the problem of taking what seems like a good, maybe naive idea from a top down perspective: "TikTok is gaining popularity. Let's be more like TikTok."
And then pushing it down into actual implementation where it is obvious that fast-moving, pseudonymous, share-everything TikTok is quite a different beast than Facebook.
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There is a couple of accounts that use the same attractive face in totally unrelated videos, like 1 second of it, in all their videos just to bait the algorithm and it works.