You did not understand Patrick's essay.

He did not say give yourself a ridiculously fancy sounding title. He said tell them what you've done in the past and give yourself a title that engenders respect from your non-hacker friends. For example, if you tell people you are a software architect and you designed the system that made your company X million dollars, you will get respect.

If you don't spend at least some time thinking of your companies business processes then your just a non-thinking cog. Challenging these types of things is not only how you get ahead, but it's how you differentiate yourself from the non-thinking cogs.