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>Customers don't even want to download more apps, let alone pay money for them.

I'm at the point where each OS update means another app gets purged from my phone.

Can you elaborate further. What’s the relation or workflow to the OS update that connects to native apps exactly?

The update takes up disk space. Ergo, if you have "too many" apps, you have to delete some to make up room for the update.

This is it. Even with keeping photos and music on a micro SD card, the internal storage for the OS and apps is often woefully undersized.