I'm a huge fan of apps released as VM images. I've seen this used extensively in testing and development, but not for production applications. Do you know of other companies who follow the same "our default install is an OVF" strategy?

I first heard the idea from Jeff Atwood in 2006 [1], neat to see the idea taking root with a high-profile product.

[1] http://www.codinghorror.com/blog/2006/01/our-virtual-machine...