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Which has to terrify Google: You don't need to have the best product to grow, get users, and improve.

Demise? Maybe not in the short term but I would argue Google is losing trust and that's a problem for any business small or large. When given the opportunity, I try to spend my time and money elsewhere.

It’s funny to compare results. I’ve acclimatised to scrolling down half the Google results page to bypass all that crap I’m served.